Target Audience Research - Survey Monkey

This data allows us to base our protagonists personality, character and appearance around our data recorded by survey monkey. Majority of people said that he would beat the antagonist and a strong minded male. Another popular aspect of a protagonist would be heroic. Our group are using the data and re-developing our protagonist to a more younger male who has a strong mind and body to complete the situations in hand. We also had a response that said ‘Cares about those around him’. This could be used however I believe this could become into the conventions of action-adventure. 

The data given to us shows that the antagonist should be a foreign male who is from a stereotypical ‘evil’ country. Our research also said that he should have characteristics of him being sly and cunning. As a group decided these were the best responses form our feedback and have chosen these specific feedback to develop our antagonist.

In our survey we asked the gender of our audience, the majority was male, indicating we will most likely aim our film towards the male gender.

  In our survey we asked the age group of our audience, the majority who responded were under 18 and so we will be aiming our film at around that age group.








 Within our survey we asked the question of what conventions people expected to see when watching a Thriller film - gaining a wide range of results. The main answers involved adding suspense and mystery to the atmosphere. Therefor my group and I will focus on this within the opening sequence to allow the film to begin by drawing in the audiences attention and making them feel on edge and unnerved. Another common result was having detectives/cops as characters which supports the character ideas that my group and I held. Lastly, a good plot twist was also a common answer meaning that my group and I must include a well thought out and gripping narrative that incorporate a shocking twist to keep the audience entertained and the film inline with the genre of Thriller.

We asked the people taking part in our survey whether or not they found it important to share a relation with the main character of the film. The biggest response was ‘yes’ with 54.55%. Because of this result my group and I will try to incorporate likeable and also common personality traits into our main character allowing the audience to feel a bond resulting in them wanting to see the character succeed.

 We asked the audience what they thought about violence in films, there were mixed reactions but most said that it can be good to an extent and if used creatively, this had made us think about the amount of violence we should show in our extract and if it is needed.